media & marketing
BKT enters consumer segment with campaign featuring Ranveer Singh
Marking its strategic entry into the Indian On-Highway tyre market, BKT Tyres has unveiled its new brand campaign, ‘Elevate Your Drive’, headlined by Ranveer Singh. The television-led multimedia campaign introduces BKT Tyres’ core consumer proposition, enabling individuals to move ahead with confidence. At its core, ‘Elevate Your Drive’ is built