Alexa turns 6
Alexa has been a part of Indian households for six years now, making daily tasks simpler and homes smarter. Devices with Alexa (ex. Echo smart speakers, or Fire TV Stick) have been purchased by customers from across 99% pin codes in India - they equally reside in metro and non-metro cities. Today millions of users across the country have welcomed Alexa in their lives. Over the years, Amazon has worked with brands in India to increase the selection of compatible smart home appliances that work with Alexa. Additionally, around 80% of Alexa’s smart home users have started their journey by purchasing an Echo smart speaker bundled with a smart bulb. These efforts and heightened customer awareness have resulted in a 200% increase in smart home devices connected to Alexa in India in the last three years.
Weekends are family time with Alexa - last year there was a 15% increase over the weekends in requests for music with many of them being for kids’ music. The top five, most popular songs for kids on Alexa are: Baby Shark, Lakdi Ki Kathi, Johnny Johnny Yes Papa, Wheels on the Bus, and Twinkle Twinkle Little Star. Indian folktales, like Akbar Birbal, Tenali Raman, and Panchatantra stories, see high interest from customers, especially in Hindi. In 2023, customers asked for these stories on an average of 34 times every hour. Whether it is asking Alexa for rhymes, stories, games, and general knowledge, or taking its help to manage day-to-day tasks like smart home control, alarms, reminders, and more – the ease and convenience of using simple voice commands with Alexa has made it a popular companion for kids and parents alike.
"Since we launched Alexa and Echo smart speakers in India, the smart home sector has evolved significantly, and voice technology has played a massive role in this. Customers can easily set up a smart home by getting a compatible smart bulb and instantly control with Alexa, or get a smart plug to automate existing appliances. It's clear that more people are seeing how setting up a smart home is not as complex as they had imagined,” said Parag Gupta, Director and Country Manager, Amazon Devices, India. “We’re encouraged by this growing trend and are excited to continue innovating on behalf of our customers. With the rising selection of smart home devices that work with Alexa, I am excited to see more Indians adopt the smart way of living."
Celebrate Alexa’s 6th anniversary - visit www.amazon.in/alexaanniversary to grab up to 50% off on Echo smart speakers, Fire TV Stick, and Alexa smart home combos. Some of the exciting deals are: Flat 49% off on Alexa smart home combo - Echo Dot 4th Gen (with clock) + Wipro Simple Setup 9W smart bulb at ₹3,899; Flat 59% on Echo Pop Gift twin packs with Wipro Simple Setup 9W smart bulb – buy it for ₹4,898, and Flat 40% off on the best-selling Fire TV Stick - get it for ₹2,999 only.
