Allen Solly Launches 'Bag Your Stars'
Allen Solly unveils its latest handbag campaign, 'Bag Your Stars'. Inspired by the cosmic connection between a woman and her handbag, the campaign presents a curated collection of bags designed to match the unique traits of each sun sign. With a belief that there is a perfect handbag for every woman, Allen Solly invites customers to discover their celestial match.
Beyond this cosmic curation, Allen Solly offers an extensive range of handbags to complement every occasion and lifestyle. From stylish totes and satchels to functional slings and backpacks, the brand caters to the evolving fashion needs of modern women.
As part of this exciting campaign, Allen Solly has created an immersive retail experience at Phoenix Marketcity, Bangalore, featuring a one-of-a-kind, larger-than-life handbag installation. Towering at 27 feet in height and 30 feet in width, this grand structure serves as both a stunning selfie spot and an interactive engagement zone for customers. A highlight of the installation is a claw machine, giving visitors a chance to grab miniature versions of Allen Solly handbags, making for a thrilling shopping experience.
The installation was unveiled by celebrated Tamil actress Ashika Ranganath, in the presence of media, influencers, and distinguished guests, offering visitors a unique blend of fashion and fun. To add a mystical touch, Allen Solly has also arranged tarot card readings, allowing women to uncover their fortunes and find their perfect handbag match in an engaging and entertaining way.
Speaking about the campaign, Richa Pai, Chief Business Officer, Allen Solly, said, "With ‘Bag Your Stars,’ we have seamlessly blended zodiac signs with fashion to create a highly personalized shopping experience. Our handbags are designed to be an extension of a woman’s personality, offering style, functionality, and a cosmic connection. This campaign celebrates the diversity of modern women and their ever-evolving lifestyle, ensuring they find a bag that truly resonates with them. The Phoenix Market City installation is a testament to our commitment to creating immersive brand experiences that go beyond conventional retail."
The ‘Bag Your Stars’ campaign is live across 135 Allen Solly stores nationwide and will run until March 31st, 2025. Customers are invited to explore one of the largest handbag collections in the country and experience a shopping journey like never before.
