ASICS India Unveils Limited Edition Merchandise
For Apollo Tyres New Delhi Marathon 2025
ASICS, the global Japanese sportswear brand, today launched the limited-edition merchandise as the official sports goods partner for the upcoming Apollo Tyres New Delhi Marathon 2025, celebrating the 10th Edition of this marathon. The merchandise was launched digitally, unveiling the official race day look of Apollo Tyres New Delhi Marathon scheduled on February 23rd, 2025. This exclusive collection is now available on the ASICS website and across stores.
The limited-edition merchandise for the 10th edition of Apollo Tyres New Delhi Marathon draws inspiration from New Delhi’s distinctive archaeological style. The race day t-shirt is inspired by the C-hexagonal layout of the India Gate Complex, and the repeating pattern and typography reflect the geometric style of Mughal architecture in the capital city. This pattern is often visible in the intricate architectural designs across historic landmarks such as Humayun’s Tomb, Qutub Minar, Red Fort, amongst others.
The official race day footwear ASICS GEL-NIMBUS 27, offers superior FF BLAST™ PLUS ECO cushioning to deliver landing on the cloud experience and comfort, making it the ideal choice for the marathon. The HYBRID ASICSGRIP™ outsole, combining ASICSGRIP™ rubber and AHARPLUS™ materials, provides superior grip and durability, making it perfect for various terrains and ensuring excellent traction and soft landings throughout your run.
The collection is designed to unite marathon participants in a spirit of harmony and shared purpose. The merchandise encapsulates the historic essence of Delhi, fostering a deep connection with the runners of the Apollo Tyre New Delhi Marathon 2025.
Mr Rajat Khurana, Managing Director, ASICS India and South ASIA said, “ASICS being the official sports goods partner for Apollo Tyres New Delhi Marathon 2025, we are delighted to launch our exclusive race day merchandise. This collection marks special as it draws inspiration from the city’s dynamic architecture, rich history and culture. This is our second year as the official sports goods partner for the marathon, and we stay committed in our mission to providing high-performance gear to the runners that not only empowers them to accomplish their best on race day, but also inspires them to achieve their individual goals and celebrate their journey.”
The limited-edition race day merchandise for Apollo Tyres New Delhi Marathon 2025 is now available for purchase at ASICS flagship stores across India and on the official ASICS online store https://www.asics.co.in/new-delhi-marathon
