Dusk to Dawn: Starbucks
Tata Starbucks opens two 24-hour stores in India
Tata Starbucks Private Limited today announced the launch of its first-ever 24-hour stores (Non-Airport) in Chennai and Calicut. The new stores are a testament of Tata Starbucks’ commitment to the Indian market where it currently operates across 341 stores in 4 cities. Adding to the company’s existing portfolio, the new format offers an added convenience to customers where they can pick their orders any time of the day. Highlighting the company’s long-term commitment in one of Starbucks fastest-growing markets globally, the 24X7 stores will offer customers a safe, convenient and a familiar third place experience.
“Tata Starbucks has had an incredible journey in India since its inception in 2012 and we are proud to have achieved yet another milestone. The opening of our first 24X7 stores showcases our commitment to evolving our brand and business in India and providing new and meaningful experiences to our customers,” said Sushant Dash, CEO, Tata Starbucks Pvt. Ltd. “The new stores will elevate the unique Starbucks Experience for our customers, giving them new ways to connect outside of their home and workplace.”
The stores are a fusion of the signature Starbucks warm and welcoming design and the city’s local culture and craftsmanship, serving as an extension of the neighborhoods served.
The Calicut store translates as a beach house integrating into the Calicut Beach. The classic Starbucks Siren represents bringing coffee life from the ocean to this location, adapting to the local culture by presenting elements like Kerala-style mural and metallurgy.
Taking cues from the local culture and nuances, the Chennai store brings a home-like feeling to the consumers. The new 24-hour store uniquely features traditional Chettinad architecture with big spaces and stunning ceramic tiles. The space is an indigenous blend of traditional, intricate Indian architecture and stunning European artwork.
