From playing animal sounds to Indian folktales, households with young kids spend 2X more time on Alexa

From listening to Indian folktales to playing animal sounds, Indian households with young kids who use Alexa at home are two times more engaged than other users. Parents of young kids take Alexa's help in managing their day-to-day parenting tasks and keeping their kids engaged by asking Alexa for rhymes, stories, games, GK-related questions, and more. Users enjoy the ease and convenience of giving simple voice commands to Alexa in Hindi, English, and Hinglish - making the AI a great aid for parents and companion for kids.

Alexa’s ability to produce animal sounds through the Wild Planet skill recently helped save a 13-year old girl and her 15-month old niece from monkey attack in Basti, Uttar Pradesh. By asking “Alexa, kutte ki awaz nikalo”, the girl was able to scare away the monkeys. 

“Parents often tell us how Alexa has become a companion in their parenting journeys. The option to access a number of useful kid-friendly experiences with simple voice commands makes Alexa a great addition for a family with young kids,” says Dilip R.S., Director and Country Manager for Alexa, Amazon India. “While it is a great learning and entertainment tool for kids, Alexa can help parents manage their day-to-day tasks better. Whether it is controlling smart home appliances with voice while juggling numerous tasks or asking for a bedtime story as part of their child’s daily routine, Alexa’s right there to help them.” 

Today, families across India are asking Alexa for information, games, quizzes, music, managing day-to-day tasks, stories, and much more. In fact, weekends are family time with Alexa - last year there was a 15% increase in requests to Alexa over the weekends in requests for music with many of them being for kids’ music. The top five, most popular songs for kids on Alexa are: Baby Shark, Lakdi Ki Kathi, Johnny Johnny Yes Papa, Wheels on the Bus, and Twinkle Twinkle Little Star. Indian folktales, like Akbar Birbal, Tenali Raman, and Panchatantra stories, see high interest from customers, especially in Hindi. In 2023, customers asked for these stories on an average of 34 times every hour. 

With numerous voice-first engaging experiences for kids, parents can introduce their children to Alexa smart speakers like Echo Dot or Echo Pop that are safe because of on-device privacy settings and control over personal data usage via the Alexa privacy hub. 

For young parents looking to introduce Alexa to their children, here are some things to try: 

• Improve kids listening skills and their attention span 
  Kids can listen to bedtime stories in both English and Hindi. Parents can just say, "Alexa, tell me a bedtime story", “Alexa, open Amazon Storytime”, or “Alexa, बच्चों की कहानी सुनाओ”. 
• Engage and entertain them with kids’ music, animal sounds, and nursery rhymes 
  Parents can ask Alexa in English, Hindi, and Hinglish to play popular nursery rhymes including Baby Shark, Lakdi ki Kathi, Nani Teri Morni, and Twinkle Twinkle Little Star. From kids’ music to mainstream hits, parents can put up songs for their kids to dance, sing, and have fun at home.  Introduce them to animal sounds with Wild Planet by just asking, “Alexa, make lion sound” or “Alexa, शेर की आवाज सुनाओ”.
• Encourage curiosity about the world by asking for information 
  Parents can nurture their children's inquisitiveness by asking Alexa questions about history, science, general knowledge, geography, sports and more. Asking for information is as easy as saying, “Alexa, what is the capital of Spain?”, “Alexa, how far is the sun?” or “Alexa, how do I spell technology?”. 
• Make learning fun with conversational games and quizzes 
  Just say, “Alexa, open games for children” and choose from a range of games for kids including Animal Game, Chhota Bheem Adventures, Number Guessing Game, True or False, and more. By asking, “Alexa, open 1-2-3 Math” or “Alexa, teach me English”, parents can help kids apply mathematical concepts and hone their vocabulary and grammar.