HANNOVER MESSE 2025: "A week of confidence"
Economic uncertainties, geopolitical tensions, climate change –industry is facing huge challenges. However, the German and European economy holds strong trump cards: its products are among the most sought-after in the world. The task for the future is to produce them even more efficiently and competitively, and with more efficient use of resources. Artificial intelligence, automation and international partnerships have a key role to play here. With 4,000 exhibitors, AI as the top topic, and Canada as the partner country, HANNOVER MESSE aims to spread optimism – and provide answers to pressing questions facing global industry.
Hannover. "A week of confidence awaits us," says Dr. Jochen Köckler, CEO of Deutsche Messe AG. "Yes, the challenges are manifold and have been sufficiently well expressed. However, too little is said about the strengths of German and European industry in innovation and technology, and in interaction with their global partners."
German products are gaining popularity worldwide. They receive top marks in the USA and China in particular – and the trend is rising, as recent studies show. "Our products are globally competitive," says Köckler. "But production in Germany and Europe is under pressure." High energy costs, a shortage of skilled workers and increasing regulation pose major challenges for the industrial sector. Solutions such as automation, artificial intelligence, and international cooperation are therefore coming into focus.
This is precisely where HANNOVER MESSE comes in: it will present innovations and technological solutions that support companies in successfully meeting these challenges. At the trade fair, around 4,000 companies from the engineering, electrical, and digital industries and the energy sector will be showcasing solutions for the production and energy supply of the future. From the use of AI to optimize production sequences to the automation of complex production processes, and the use of hydrogen as fuel for entire production facilities.
The exhibiting companies include international technology groups such as Amazon Web Services, Bosch, Google, Microsoft, Schneider Electric, and Siemens as well as medium-sized global players such as Beckhoff, Festo, Phoenix Contact, Rittal, Schaeffler, and SEW-EURODRIVE. Renowned research institutions such as Fraunhofer and the Karlsruhe Institute of Technology (KIT) will outline the industrial solutions of tomorrow, while more than 300 start-ups from various fields of technology will showcase innovations with disruptive potential.
