Hindware unveils the innovative Aqua Pro Water Saving Nozzles for saving our future
Hindware Limited, the country’s leading bathware brand, today launched its new television commercial campaign, #TapIntoTheFuture, featuring some of the biggest cricket icons from the Royal Challengers Bengaluru team. Conceptualised and created by Mullen Lintas, the campaign seeks to raise awareness about water conservation for a sustainable future, placing the spotlight on the brand's latest innovation – the Aqua Pro Water-Saving Nozzles. The campaign aims to inspire and encourage viewers to take actionable steps towards reducing their water footprint.
The Aqua Pro Nozzle, a revolutionary product developed in collaboration with Swedish innovation company, Altered, is designed to set new benchmarks in water conservation. These ground-breaking nozzles provide an astounding capability to save up to 98% of water usage, engineered to fit seamlessly into any regular tap. Aqua Pro Nozzle’s Swedish Atomisation Technology transforms water flow into three modes - "Spray, Dome and Mist," drastically reducing water usage without compromising on functionality, ensuring that water is used to its utmost efficiency, leading to significant savings in water.
Commenting on the announcement, Mr. Sudhanshu Pokhriyal, CEO - Bath & Tiles Business, Hindware Limited, said, "In our continuous endeavour to redefine bathroom solutions and contribute to a sustainable future, we have introduced Hindware Aqua Pro Water Saving Nozzles. This is a testament to our commitment, offering a revolutionary solution to the looming water crisis. Through our partnership with cricket's most celebrated stars, we aim to amplify the message of water conservation and inspire widespread adoption of eco-friendly solutions and practices.”
The TVC campaign has been conceptualized by Mullen Lintas, one of India's leading creative agencies, and will be aired on leading television channels and digital platforms across the country.
