HMD puts the Human back in Mobile Devices at Mobile World Congress 2025
Finnish innovator HMD has put the human back into the smart story at MWC 2025.
Just over a year into its bold rebrand, the company has welcomed acclaimed entrepreneur, actress, and mother of two, Drew Barrymore, to the stage at MWC 2025 to share her passionate views on screen time.
Mum, entrepreneur and actress exclaimed: “Technology has taken advantage of the tired parent. It's time to redefine how we live. Patience from the past meets future forward technology. I started this for my children, but I also truly want it for myself, and for you.”
Barrymore also teased an upcoming collaboration set to disrupt the status quo by tackling the ‘status scroll.’ She hinted at the code name of this new initiative; ‘Project Wildflower’.
On this occasion Ravi Kunwar, VP and CEO, HMD India and APAC said: “At HMD, our commitment to putting humans first in mobile technology continues to drive our innovation. The Indian market has embraced our vision of better technology that respects digital well-being and offers meaningful experiences. The upcoming launch of our HMD 130 and 150 Music phones in India perfectly exemplifies this philosophy—combining nostalgic design with practical features like extended battery life and enhanced audio capabilities that Indian consumers value. As we unveil our latest offerings at MWC 2025, we remain dedicated to creating products that empower users while addressing their evolving needs for balance in the digital age. We're confident that our human-first approach will resonate strongly with Indian consumers who are increasingly seeking technology that enhances rather than dominates their lives."
Jean-Francois Baril, CEO and Chaiman of Human Mobile Devices said: “Our first year creating devices under the Human Mobile Devices brand has been full of highlights, with world-class phones launched, investment in socially responsible initiatives both at home in Europe and abroad, and double-digit volume growth of our feature phones, plus 2024 is our highest ever operating profit.”
