Maruti Suzuki Launches the INVICTO: A New Era of Luxury, Starting at Rs. 24.79 lakh
Maruti Suzuki’s premium channel - NEXA expands its horizons with the launch of the INVICTO, a premium three row UV with the bold impressions of an SUV. The INVICTO is tailored to NEXA’s standards of premiumness and raises the bar for automotive opulence with its bold exteriors and upscale interior.
Drawing from the philosophy of being a 'Symbol of Prestige', the INVICTO presents an attractive exterior design that brings design unification to our recent and highly successful line of NEXA vehicles. Its strong appearance conveys a distinct visual language, elevating its exceptional road presence. On the inside, the vehicle immerses you in a world of luxury and refinement. It offers superlative space and comfort and comes equipped with a revolutionary self-charging hybrid electric powertrain for lower emissions, delivering an exceptional fuel-efficiency. With its incredible cabin space and creature comforts, the INVICTO is designed to pamper even the most discerning customers and offers them the flexibility of serving as a luxurious escort, as well as a perfect companion for weekend getaways. The luxurious INVICTO harmoniously integrates NEXA’s signature design philosophy of ‘Crafted Futurism’, encapsulating NEXpression, NEXtech, and NEXperience, a fusion of sophisticated design, advanced technology, and practical utility to ensure seamless convenience for our valued customers.
Speaking on this momentous occasion, Mr. Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India Limited, said “Our entry into the premium three row UV segment with the launch of the INVICTO adds a new dimension to NEXA’s portfolio and to Maruti Suzuki as a brand. With its SUV-like character, our new INVICTO delivers a combination of premium design, intelligent packaging, and an abundance of safety features and innovation. With its revolutionary Intelligent Electric Hybrid System, INVICTO will further MSIL’s vision of a cleaner, greener, sustainable and carbon neutral world. The INVICTO's impeccable craftsmanship and versatility will indeed set a new benchmark and further fortify NEXA's positioning."
