New brand campaign released by Maruti Suzuki True Value

Maruti Suzuki True Value, India's Most Trusted^*Pre-Owned Car Brand, a leading one-stop destination to buy and sell quality pre-owned cars, today, launched two new brand films as part of their - #SirfTrueValuePe proposition. The new TVCs highlight how every high quality Maruti Suzuki True Value car is sold at its fair and ‘True Value’ to customers looking for an uncompromised ownership experience. Crafted to highlight True Value’s unmatched pre-owned car buying experience, the new Gaadi Milti Hai #SirfTrueValuePe campaign showcases the advantages customers enjoy while selecting True Value as their preferred destination for buying pre-owned vehicles.

Commenting on the launch of the new TVCs, Mr. Shashank Srivastava, Senior Executive Officer, Marketing and Sales, said, “The new brand films for the campaign – Gaadi Milti Hai #SirfTrueValuePe, further build upon the notion of trust that is associated with Maruti Suzuki True Value; emphasizing how the channel has revolutionized the journey of buying pre-owned cars for customers. The campaign underscores our dedication to providing a transparent, reliable, and superior pre-owned car buying experience. Through this campaign, we aim to showcase the extensive care and attention each vehicle undergoes at True Value dealerships, ensuring that customers drive home with complete confidence in their purchase.”

In the Gaadi Milti Hai #SirfTrueValuePe TV commercials, ace actor and Maruti Suzuki True Value’s brand ambassador – Rajkummar Rao - is seen buying a car from a True Value showroom after carefully evaluating the unmatched services that the channel offers. The TVCs capture all the key USPs of buying a car from True Value, such as vehicle refurbishment basis stringent checks, 376 Quality Checks and the 3 Free Services and up to 1 year warranty^#, enhancing the overall ownership experience and ensuring peace of mind for car buyers.

The two new TVCs showcase True Value’s commitment to providing a comprehensive, trustworthy, and seamless buying experience for pre-owned cars, encapsulated by the tagline – ‘Gaadi Milti Hai #SirfTrueValuePe’.

This comprehensive 360-degree initiative will be disseminated across diverse channels, encompassing television commercials, OTT advertisements, out-of-home billboards, and digital media platforms.