Rolls-Royce presents the Cullinan series
The original Cullinan, launched in 2018, was the world’s first super-luxury SUV, created to fulfil a unique and exacting brief. It had to be nothing less than the definitive super-luxury SUV — rugged yet refined, unstoppable yet serene: effortless, everywhere. Given the motor car’s extraordinary success, and incredibly positive reception from clients in every region of the world, shaping a new expression of the ‘Rolls-Royce of SUVs’ was undertaken with meticulous care. The marque’s designers, engineers and craftspeople drew on half a decade of detailed client feedback, the brand’s own intelligence gathering and a raft of new technologies to advance Cullinan. In its new guise, which represents the most extensive Series II development in Rolls-Royce history, it responds to changing codes of luxury and evolving usage patterns while remaining true to the essential qualities that underpin Cullinan’s unprecedented popularity.
Cullinan built a new legacy for Rolls-Royce Motor Cars, shaped in collaboration with a bold and uncompromising generation of super-luxury consumers. Cullinan Series II evolves and builds on this motor car’s place in the brand, proving once more that the future of this marque will be shaped in partnership with its clients and characterised by exquisite contemporary crafts.
Like its predecessor, Black Badge Cullinan Series II defines a distinct attitude and aesthetic code within the super-luxury sector. The clients who patronise this expression of the brand do so on their terms – with Black Badge Cullinan Series II, Rolls-Royce signals its ongoing commitment to these individuals’ requirements and their bold appreciation of luxury.
