Safety first

Mahindra Sets New Safety Benchmarks as Thar ROXX, XUV 3XO, and XUV400 Earn 5-Star Bharat-NCAP Rating

Mahindra & Mahindra Ltd., continues its legacy of building safe SUVs with another significant milestone. Thar ROXX, XUV 3XO, and XUV400 have all secured the coveted 5-star safety rating under the Bharat New Car Assessment Programme (Bharat-NCAP), reinforcing Mahindra’s long-standing commitment to
engineering SUVs that prioritise occupant safety while delivering exceptional performance and cutting-edge technology.

Thar ROXX has made history by becoming the first body-on-frame SUV to secure a 5-star Bharat-NCAP rating, achieving the highest overall score by any ICE vehicle in Bharat-NCAP testing. It earned an outstanding 31.09/32 in adult occupant protection (AOP) and 45/49 in child occupant protection (COP).

R Velusamy, President, Automotive Technology and Product Development, Mahindra & Mahindra Ltd., said, "At Mahindra, safety has always been at the core of our product development, and we have trailblazed our way to achieving the highest safety standards on Indian roads. The 5-star Bharat-NCAP ratings for the Thar ROXX, XUV 3XO, and XUV400 reaffirm our mission to create world-class SUVs that offer both outstanding performance and unmatched safety. From pioneering the introduction of six airbags in 2011 to now leading the charge with multiple 5-star-rated vehicles, we continue to set new benchmarks for safety across all segments. As India’s safety norms evolve, Mahindra will continue to push the envelope, ensuring highest safety standards for its SUVs."

This accomplishment firmly places these SUVs among Mahindra’s growing family of 5-star rated vehicles, including the XUV700 and Scorpio-N, all of which reflect Mahindra’s unwavering commitment to safety as a core pillar of SUV design.