electric

Tata Motors SUV Coupe

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— 3 min read
Tata Motors SUV Coupe
Tata Curvv

Launches Curvv.ev at an attractive starting price of ₹ 17.49 lakh

Tata Motors, India’s leading automotive manufacturer, officially launched the Curvv.ev and showcased the Tata Curvv. Built on 5 key pillars of ‘Shaped to Stun’, ‘Shaped for Grandeur’, ‘Shaped for Performance’, ‘Shaped for Innovative Technology’ and ‘Shaped for Absolute Safety’, the Curvv marks the Company’s entry into the highly competitive mid-size SUV segment. This new addition to Tata Motors’ SUV range is a unique product that blends SUV robustness and Coupe elegance. Breaking the clutter in a space dominated by boxy SUV body styles, Tata Motors is proud to be the first OEM to bring this innovative body style to India, with the Curvv – India’s first SUV Coupe.

The Company is launching the Curvv.ev first, which will soon be followed by the launch of its ICE avatar. Being the second product on Tata Passenger Electric Mobility’s (TPEM) advanced Pure EV architecture – acti.ev, the Curvv.ev represents the next leap in India’s electric vehicle journey. Available in three distinct personas – Creative, Accomplished and Empowered+, the Curvv.ev embodies the perfect fusion of comfort, spacious interior features, safety, and advanced technology. All of this is coupled with its long-range, fast-charging capability and accessible price parity with its Mid SUV ICE counterparts in the industry. With a long driving range of 585 km on a single charge for the 55kWh battery pack and 502 km for the 45kWh (ARAI certified, MIDC Part 1), the Curvv.ev will be available at a starting price of ₹ 17.49 lakh for the Curvv.ev 45 and at ₹ 19.25 for the Curvv.ev 55.

Mr. Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles Limited and Tata Passenger Electric Mobility Limited, Mr. Mohan Savarkar, Vice President and Chief Product Officer, Tata Motors Passenger Vehicles Limited., Mr. Martin Uhlarik, Vice President and Head of Global Design, Tata Motors and Executive Director of Tata Motors Design Tech Centre and Mr. Sven Patchuska, Chief Technology Officer, Tata Motors Passenger Vehicles Limited., and Tata Passenger Electric Mobility Limited with the Curvv
Mr. Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles Limited and Tata Passenger Electric Mobility Limited, Mr. Mohan Savarkar, Vice President and Chief Product Officer, Tata Motors Passenger Vehicles Limited., Mr. Martin Uhlarik, Vice President and Head of Global Design, Tata Motors and Executive Director of Tata Motors Design Tech Centre and Mr. Sven Patchuska, Chief Technology Officer, Tata Motors Passenger Vehicles Limited., and Tata Passenger Electric Mobility Limited with the Curvv

Furthermore, with the launch of this premium SUV, the Company also announced the debut of Tata.ev originals - a new line of EV accessories that offers personalized customization. TPEM also introduced the Tata.ev Charge Point Aggregator – a consolidation of India's Widest network of 9000+ charging points with live status availability integrated into the iRA.ev connected car app.

Speaking at the launch, Mr. Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicle and Tata Passenger Electric Mobility Ltd., said, “Today, marks an important milestone in our SUV journey with our foray into the fast-growing mid SUV segment. We are very proud to launch our most innovative SUV yet with a new typology – India’s very first SUV Coupe. With the Curvv, we are pushing further the boundaries of design, safety and technology. The Curvv also takes forward our established strategy of offering choice to discerning customers with its multiple powertrain offerings in EV, Petrol and Diesel. 

The Curvv.ev being launched today, offers an impressive estimated real-world range of 400-425km with its largest battery pack of 55kWh. Further, its specially designed fast charging capability ensures a top-up of 150km range in just 15 minutes. With a starting price of ₹ 17.49 lakh for the Curvv.ev 45, we are boldly bringing price parity between EVs and equivalent ICE vehicles. The extended range and attractive pricing of this product extraordinaire make EVs an even more compelling proposition by breaking several perception barriers. Its tech-rich features, advanced safety and exhilarating infotainment will delight every EV buyer and enthusiast.”

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